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Will.i.am is very protective over his business ventures — as any music mogul should be. However, the ‘Scream & Shout’ artist is taking fellow producer Pharrell Williams to court over his ‘I am OTHER’ brand.
According to the Black Eyed Peas frontman, he has copyrighted the phrase ‘I AM.’ Pharrell’s’ I am OTHER’ logo looks strikingly similar to Will.i.am’s ‘I AM’ images. And “the registration of the mark . . . is likely to dilute the I AM mark and the WILL.I.AM mark,” official court documents said, as reported by Rolling Stone.
Meanwhile, the Neptunes producer is denying all allegations. “I am disappointed that Will, a fellow artist, would file a case against me,” Pharrell told Rolling Stone in a statement. “I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions. I am surprised in how this is being handled and I am confident that Will’s trademark claims will ultimately be found to be as meritless and ridiculous as I do.”