Saturday (June 9) sneakerheads scrambled everywhere to cop the Nike Air Yeezy II, the Kanye West-approved limited-edition sneakers. The kids are so limited that only a few select stores will have them available for purchase.
People are so desperate for the Air Yeezy IIs, they are willing to sell their kidneys for them. Well, not actually. However, an unknown seller auctioned off his pre-ordered, unworned Nike Air Yeezy II on eBay and sold it for $90,300. Keep in mind, that the retail price for them is $245. So, he scored a $90,000 profit on the kicks. Whoa!
But not everyone is impressed with the pandemonium over these sneakers. One Yahoo! contributor suspects that the anonymous seller is West, himself, who purposely bid up the price in order to hype up the kicks’ June 9 release.
“This Nike Air Yeezy 2 auction must be a publicity stunt. I’m not saying that the eBay seller pinoyako4life is West incognito. But I can certainly envision West sitting behind his computer bidding up these sneakers just to get some attention. It’s a genius move if you think about it. There’s no better way to promote your product than to make it viral on the Internet. News travels fast in the virtual world. And these new sneakers go on sale in three days. Wow, timing is everything.”
Indeed, and it looks like Yeezy is right on time.
The Nike Air Yeezy II is the follow-up to his Air Yeezy sneakers in 2009. The newer versions come in two colorways — wolf grey and black — and features Nike’s innovative design and technology.
Both the Air Yeezy II kicks boast anaconda-textured leather panels with reptilian-inspired spikes on the back. In addition, the kicks features a mesh upper, a nubuck lining, fluorescent bottom and a loop strap with hieroglyphics that spell out “YZY” (aka Yeezy). The kicks were molded from West’s feet and redesigned to allow greater movement in the shoe than the original version.
To all the sneakerheads out there, good luck on getting the coveted Nike Air Yeezy II!
Watch the Unboxing of The Nike Air Yeezy II Video by Sneakerhead Stickie213