Jay Z and Rocawear have no business plastering the phrase “Hood Love” all over t-shirts … so says the pissed off company that owns the phrase and is now suing the pants off Jigga’s clothing label, reports TMZ.

According to TMZ, HoodLove, LLC – a for-profit company dedicated to improving poverty stricken communities – filed the lawsuit against ROC Apparel Group earlier this month … over one specific shirt in the Rocawear line, which reads HoodLove in giant letters. 

HoodLove says it’s owned the trademark since 2006 – and claims Jay’s company came along and started making a buck … confusing the public, and trading off their good name. 

It’s not clear how much cash Rocawear’s made off the shirts, but HoodLove is suing for the profits … and also wants the apparel yanked from stores

rockawear hoodlove

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